Huki Kūmū Long Sleeve T-Shirt
Huki Kūmū Long Sleeve T-Shirt
Huki Kūmū Long Sleeve T-Shirt
Huki Kūmū Long Sleeve T-Shirt
Huki Kūmū Long Sleeve T-Shirt
Huki Kūmū Long Sleeve T-Shirt
Huki Kūmū Long Sleeve T-Shirt

Huki Kūmū Long Sleeve T-Shirt

Regular price $39.95 Sale price $32.95
Shipping calculated at checkout.

Only 9999 items in stock!

This breathable, cotton long sleeve t-shirt features original, custom artwork by Maoli designers. The center chest and right arm and designs are printed using soft hand ink.

With a modern fit, featuring a crew neck, this soft, breathable cotton long sleeve t-shirt is one that can be worn casually for any occasion. Whether it is paddleboarding, playing music at an evening jam session, or going on an early morning winter walk, this Maoli t-shirt is perfect for any occasion.

  • Slim-fit t-shirt. 
  • Soft jersey cotton.
  • 100% combed and ring-spun cotton.
  • Heather colors are 52% combed and ring-spun cotton, 48% polyester.
  • Crew neck.
  • Long sleeve.
  • Premium artwork by indigenous designers.
  • Custom, trademark graphic.

For detailed information on our long sleeve t-shirts, check out our Fit Guide.


The Fishing for the Ladies design originates from a playful ʻōlelo noʻeau (Hawaiian proverb). 

“Aia i ka huki kūmū.” 

“Gone to haul kūmū fish.” 

The story behind the proverb relates the kūmū (whitesaddle goatfish) to a beautiful woman. The proverb says you have, “gone to haul kūmū fish” and implies that you have “gone to get a woman.” Wear this shirt to subtly let the room know that you (the wearer) are interested in the ladies.

The kūmū (whitesaddle goatfish) is a highly prized reef fish for its sweet, rich flavor, tender texture and brilliant red color. It was so prized, in fact, that this fish was often reserved strictly for the aliʻi (chief) of the area.


We've partnered with some stellar organizations who are taking garment printing into the 21st century with DTG (direct-to-garment) printing technology. This means, everything at Maoli is made to order and we don’t have a warehouse full of clothes lying around. This reduces the clothing waste in our business to nearly zero. 

Our eco-friendly water-based inks provide unlimited color combinations and make detailed prints pop without reducing their vibrancy in the wash. Reducing toxicity in the environment is one of our top priorities. 

Whenever possible, we also use organic, recycled, or sustainable fabrics to manufacture our apparel. We aim to make our products good for your body and for the ʻāina (land).

We encourage our customers and our community to demand more from us when it comes to sustainability. Have an idea? Please don’t hesitate to reach out!