Huki Kūmū Crew Sweatshirt
Huki Kūmū Crew Sweatshirt
Huki Kūmū Crew Sweatshirt
Huki Kūmū Crew Sweatshirt
Huki Kūmū Crew Sweatshirt
Huki Kūmū Crew Sweatshirt

Huki Kūmū Crew Sweatshirt

Regular price $49.95 Sale price $39.95
Shipping calculated at checkout.

Only 9999 items in stock!

Comfortable, modern fit featuring a crew neck. This soft, crew sweater is not too heavy and not too light. Features original, custom artwork by Maoli designers. Air-jet spun yarn and quarter-turned fabric reduces pilling and gives this sweatshirt a soft, comfortable feel. 

Perfect for staying warm in those early morning surf sessions, chilly movie theaters, or cozy rainy days.

  • Crew neck sweatshirt. 
  • 50% cotton, 50% polyester.
  • Crew neck.
  • Long sleeve.
  • Perfect addition to any wardrobe. 
  • Premium artwork by indigenous designers.
  • Custom, trademark graphic.


The Fishing for the Ladies design originates from a playful ʻōlelo noʻeau (Hawaiian proverb). 

“Aia i ka huki kūmū.” 

“Gone to haul kūmū fish.” 

The story behind the proverb relates the kūmū (whitesaddle goatfish) to a beautiful woman. The proverb says you have, “gone to haul kūmū fish” and implies that you have “gone to get a woman.” Wear this shirt to subtly let the room know that you (the wearer) are interested in the ladies.

The kūmū (whitesaddle goatfish) is a highly prized reef fish for its sweet, rich flavor, tender texture and brilliant red color. It was so prized, in fact, that this fish was often reserved strictly for the aliʻi (chief) of the area.


We've partnered with some stellar organizations who are taking garment printing into the 21st century with DTG (direct-to-garment) printing technology. This means, everything at Maoli is made to order and we don’t have a warehouse full of clothes lying around. This reduces the clothing waste in our business to nearly zero. 

Our eco-friendly water-based inks provide unlimited color combinations and make detailed prints pop without reducing their vibrancy in the wash. Reducing toxicity in the environment is one of our top priorities. 

Whenever possible, we also use organic, recycled, or sustainable fabrics to manufacture our apparel. We aim to make our products good for your body and for the ʻāina (land).

We encourage our customers and our community to demand more from us when it comes to sustainability. Have an idea? Please don’t hesitate to reach out!